Articles for sale

#5292. Guest editorial: Solving problems for service consumers experiencing vulnerabilities: a marketplace challenge

August 2026	publication date
Proposal available till	12-05-2025
4 total number of authors per manuscript	0 $

The title of the journal is available only for the authors who have already paid for

Journal’s subject area:

Marketing;

Places in the authors’ list:

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Free	Free	Free	Free
2350 $	1200 $	1050 $	900 $
Contract №5292.1	Contract №5292.2	Contract №5292.3	Contract №5292.4

1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
Purpose: While there is burgeoning service literature identifying consumer vulnerabilities and questioning the assumption that all consumers have the resources to co-create, limited research addresses solutions for consumers experiencing vulnerabilities. Service systems can provide support for consumers but can also create inequities and experienced vulnerabilities. This paper aims to identify current and further research needed to explore this issue and addresses marketplace problems for consumers experiencing vulnerabilities. Design/methodology/approach: This viewpoint discusses key issues relating to solving marketplace problems for consumers experiencing vulnerabilities. A call for papers focused on solving marketplace problems for consumers experiencing vulnerabilities resulted in a large number of submissions. Nine papers are included in this special issue, and each one is discussed in this editorial according to five emergent themes.
Keywords:
Co-creation; Editorial; Mediation; Solutions; Strategies; Transformative service research; Vulnerability

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