#2912. Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model
November 2026 | publication date |
Proposal available till | 29-05-2025 |
4 total number of authors per manuscript | 4500 $ |
The title of the journal is available only for the authors who have already paid for |
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Journal’s subject area: |
Economics, Econometrics and Finance (miscellaneous);
Life-span and Life-course Studies; |
Places in the authors’ list:
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
The article aims to test the Extended Information Perception Model (IAM), which considers perceived usefulness and acceptance of information as a consequence of the quality of the arguments, the credibility of the source, the amount of information and the emotional understanding of words, and also as a prerequisite for purchase intentions. The results show that the quality of the argument, the credibility of the source, the amount of information, and the emotional understanding of words have a positive effect on the perceived usefulness of the eWOM.
Keywords:
Argument quality; electronic word of mouth; Information adoption; Purchase intention; Social networking sites; Source credibility
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