#2912. Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model

November 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript4500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics, Econometrics and Finance (miscellaneous);
Life-span and Life-course Studies;
Places in the authors’ list:
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Abstract:
The article aims to test the Extended Information Perception Model (IAM), which considers perceived usefulness and acceptance of information as a consequence of the quality of the arguments, the credibility of the source, the amount of information and the emotional understanding of words, and also as a prerequisite for purchase intentions. The results show that the quality of the argument, the credibility of the source, the amount of information, and the emotional understanding of words have a positive effect on the perceived usefulness of the eWOM.
Keywords:
Argument quality; electronic word of mouth; Information adoption; Purchase intention; Social networking sites; Source credibility

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