#11878. Doing it for us: Community identification predicts willingness to receive a COVID-19 vaccination via perceived sense of duty to the community

July 2026publication date
Proposal available till 28-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Social Psychology;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index;
Abstract:
The COVID-19 pandemic has presented huge challenges for communities across the world. The present study addressed this by drawing upon the Social Identity Approach, which posits that peoples membership of social groups is consequential for their thoughts and behaviour. Specifically, it was predicted that peoples strength of identification with their local community (a social group that came to particular prominence during the pandemic) would positively predict their willingness to engage in community-related prosocial normative behaviour (i.e., their perceived sense of duty, as a community member, to get vaccinated) and that this, in turn, would predict higher levels of vaccination willingness. Participants (N = 130) completed an online survey, which supported the hypothesized mediation model, even after controlling for subjective neighbourhood socio-economic status and age (two variables that are particularly likely to impact upon vaccination willingness). The implications of the findings for governments efforts to boost vaccine uptake are discussed.
Keywords:
community identification; COVID-19; norms; social cure; social identity; vaccination hesitancy; vaccine

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