#3851. Fragmented but coherent: Lexical cohesion on a YouTube channel

September 2026publication date
Proposal available till 12-05-2025
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Journal’s subject area:
Linguistics and Language;
Social Sciences (miscellaneous);
Education;
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Abstract:
This paper investigates the use and functions of lexical cohesion within and across modes as well as levels of interaction on a YouTube channel, arguing that lexical cohesion contributes to coherence by establishing links between the video, the comments and sources elsewhere on the internet in a cross-modal and intertextual manner. The analysis focuses on one video and its comments section, investigating the use of cohesion in maintaining coherence and unity across a lengthy YouTube interaction. The results reveal that the use of cohesive ties is extensive within and across modes and levels of interaction. Despite the complex multimodality of YouTube and the fragmentation of the comments as many participants post short comments one after another, the YouTube interaction is shown to be coherent.
Keywords:
Coherence; Cross-modality; Intertextuality; Lexical cohesion; Multimodality; YouTube interaction

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