#3381. Challenging the cross-national transfer of diversity management in MNCs: Exploring the ‘identity effects’ of diversity discourses

October 2026publication date
Proposal available till 23-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Social Sciences (all);
Arts and Humanities (miscellaneous);
Strategy and Management;
Management of Technology and Innovation;
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Abstract:
The research develops a critique of the cross-national transfer of diversity management in multinational companies. Adopting a critical approach to diversity management, and considering diversity as a discourse, I examine how and why employees in an overseas subsidiary challenged the diversity practices transferred by their foreign parent company. The research highlights how challenge is triggered by a desire to reject unfavourable subject positions attributed to individuals in transferred discourses of diversity and to reposition the self more favourably. My contribution involves showing how dynamic power relations between parents and subsidiaries shape the global transfer of diversity across MNCs, depicting subsidiary employees as subjects as opposed to passive recipients.
Keywords:
discourse; diversity; identity; MNC; power; resistance

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