#9886. Corporate social responsibility as a tool of strategic advantage: Indian customer perspective

September 2026publication date
Proposal available till 24-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Social Sciences (miscellaneous);
Developmental and Educational Psychology;
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Abstract:
There is a growing interest in understanding corporate social responsibility (CSR), particularly in developing nations. However, in India, the significance of CSR is often misunderstood. Most of the Indian firms consider that only obeying with rules achieves their condition for CSR while a responsible firm identifies that CSR actions have a wider effect on the society in which it operates. Thus, the current study is an effort to examine CSR in a broad manner. The aim of paper is to study the use of CSR as a tool of strategic advantage from customer perspectives. The sample is consisted of 560 respondents and selected by quota sampling method. The data, thus generated, was analyzed with factor analysis and multiple regression.
Keywords:
Competitive Advantage; CSR; India; Strategic Advantage; Sustainable Development

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