#6382. Understanding travellers’ reactions to robotic services: a multiple case study approach of robotic hotels

November 2026publication date
Proposal available till 22-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Tourism, Leisure and Hospitality Management;
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Abstract:
Purpose: The purpose of this paper is to investigate travellers’ behaviour and examine their reactions to high-tech hotels offering robotic services to customers. Design/methodology/approach: Data were gathered from user-generated content within the context of a qualitative research method by analysing the online narratives of travellers at TripAdvisor who visited robotic hotels. Data analysis was realised through content analysis, which revealed various themes and categories of traveller behaviour and reactions to technology.
Keywords:
Customer behaviour; Customer engagement; Robotic services; Service robots

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