#5421. Stimulating innovation with an innovative curriculum: A curriculum design for a course on new product development

August 2026publication date
Proposal available till 15-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
Strategy and Management;
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Abstract:
In a dynamic marketplace, new product development (NPD) is considered the pivot of an organizations competitive strategy. However, little research has been conducted on the teaching material, pedagogical approach, and learning objective that should be part of a course on NPD. The study introduces a methodology for designing a curriculum with limited prior knowledge. First, latent semantic analysis was applied to extract the main research themes from journal articles on the subject, which are considered potential teaching materials. Next, the modified Delphi method was applied to identify their eligibility as teaching materials. Finally, both a revised Blooms taxonomy and analytic hierarchy process were applied to establish learning objectives and determine the priorities in teaching materials and pedagogical approaches, respectively.
Keywords:
Analytical hierarchy analysis; Business school; Curriculum design; Latent semantic analysis; Modified Delphi method; New product development; Revised Blooms taxonomy

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