#5400. The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience

August 2026publication date
Proposal available till 14-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Tourism, Leisure and Hospitality Management;
Strategy and Management;
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Abstract:
This study aims to better understand how one particular personal capacity—psychological resilience—may help consumers adapt to the ‘new normal’ provoked by the COVID-19 pandemic in the hotel context, which is characterized by high uncertainty. We conducted a quantitative empirical study among consumers of hotel services, which showed that their psychological resilience has a negative effect on their perceived health risk and emotional risk. This negative effect on risk helps increase tourist intention to return to consuming hotel services despite the on-going pandemic.
Keywords:
COVID-19; Hotel firms; Perceived risk; Resilience; Revisit intention

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