#5301. To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India

August 2026publication date
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Journal’s subject area:
Marketing;
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Abstract:
Purpose: Consumers in India are increasingly using mobile payment systems (MPSs) to make online and offline payments. Digital payment applications are gradually being used as surrogates for cash, checks and plastic money. The motive behind this research is to analyze the different antecedents that impact the users willingness to continue using the MPS in India. Design/methodology/approach: An extensive study of the literature review supports the creation of a framework that describes the continuance intention of using MPS. Data from a survey of 612 respondents from India were collected to assess the research model. The study used partial least squares (PLS)–structural equation modeling (SEM) technique to empirically validate the framework developed.
Keywords:
Attitude; Continuance intention; Convenience; Ease of use; Effort expectancy; India; Mobile payment systems; Perceived risk; Perceived trust; Satisfaction; Service quality; Social value

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