#5167. Industry vs. Government: Leveraging Media Coverage in Corporate Political Activity

July 2026publication date
Proposal available till 23-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Organizational Behavior and Human Resource Management;
Strategy and Management;
Management of Technology and Innovation;
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Abstract:
This article investigates how an industry leveraged media coverage to publicly oppose governmental policy. Based on a frame analysis of the political contest between the mining industry and the Australian government over a proposed tax on resource corporations, we show how the industry aligned its position with mass media to (a) make the policy contest salient, (b) frame their position in the contest as legitimate and (c) construct negative representations of the policy as dominant. The analysis reveals how the industry’s corporate political activities leveraged media coverage to align disparate frames into a consistent message against the policy in the public sphere. Second, we contribute to the framing literature by demonstrating the process of frame alignment between non-collaborative actors. Finally, we contribute to the broader discussion on corporations’ role in society by showing how corporate campaigns can leverage the media to facilitate the favourable settlement of contentious issues.
Keywords:
Corporate political activity; frame alignment; framing contest; mass media; public policy

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