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#4746. E-tailers adaptation during early stages of “social distancing causing crises”: an exploratory study
| July 2026 | publication date |
| Proposal available till | 26-05-2025 |
| 4 total number of authors per manuscript | 0 $ |
| The title of the journal is available only for the authors who have already paid for |
| Journal’s subject area: |
| Business and International Management; Marketing; |
| place 1 | place 2 | place 3 | place 4 |
| Free | Free | Free | Free |
| 2350 $ | 1200 $ | 1050 $ | 900 $ |
Contract №4746.1   | Contract №4746.2 | Contract №4746.3 | Contract №4746.4 |
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Abstract:
This paper studies the impact of social distancing causing crises (SDCC) such as pandemics in its early stages on e-tailers demand and supply side operations and provides a conceptual framework for adaptation. A grounded theory-based approach has been used, wherein journal papers and news articles are the key data sources. The study provides second order themes derived from first-order categories, the theoretical dimensions and their interrelationships on how e-tailers need to adapt to variations in online buying behaviour, manage manpower shortage and daily necessities inventory shortage, during SDCC. Panic buying emerges as a key disrupting factor as it has multiple repercussions on demand and supply side operations of e-tailers. Exploratory qualitative research such as this is helpful in early development of a research stream and paves the way for future quantitative studies. This study makes a valuable contribution on e-tailers adaptation to SDCC with significant managerial implications. There are social, economic and policy implications too. The study is unique as perhaps it is one of the first to study e-tailers adaptation to SDCC. It contributes to a body of the literature which is currently scarce but expected to grow exponentially in the coming years.
Keywords:
Adaptation; COVID-19; Crises; E-commerce; E-tailers; Grounded theory; Resilience; Social distancing
Contacts :
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
This paper studies the impact of social distancing causing crises (SDCC) such as pandemics in its early stages on e-tailers demand and supply side operations and provides a conceptual framework for adaptation. A grounded theory-based approach has been used, wherein journal papers and news articles are the key data sources. The study provides second order themes derived from first-order categories, the theoretical dimensions and their interrelationships on how e-tailers need to adapt to variations in online buying behaviour, manage manpower shortage and daily necessities inventory shortage, during SDCC. Panic buying emerges as a key disrupting factor as it has multiple repercussions on demand and supply side operations of e-tailers. Exploratory qualitative research such as this is helpful in early development of a research stream and paves the way for future quantitative studies. This study makes a valuable contribution on e-tailers adaptation to SDCC with significant managerial implications. There are social, economic and policy implications too. The study is unique as perhaps it is one of the first to study e-tailers adaptation to SDCC. It contributes to a body of the literature which is currently scarce but expected to grow exponentially in the coming years.
Keywords:
Adaptation; COVID-19; Crises; E-commerce; E-tailers; Grounded theory; Resilience; Social distancing
Contacts :
