#4680. Connect to Consumers and Create Successful Advertising With Hitting the Sweet Spot – Again

August 2026publication date
Proposal available till 22-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Business and International Management;
Marketing;
Places in the authors’ list:
place 1place 2place 3place 4
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2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
Hitting the Sweet Spot – Again: How Consumer Insights Can Inspire Better Marketing and Advertising (20XX) includes 14 principles and six perspectives for introductory account planning students. The principles guide new market researchers through classic strategies to discover consumer insights. The perspectives are more didactic and include tips for using creative briefs and how to become a better account planner. There are few examples of great advertising using the book’s exact principles. As an introductory text, the author orients students to market research fundamentals in an accessible and open-ended way.
Keywords:
advertising education; advertising programs; audiences; media studies; textbooks

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