#4616. Understanding factors affecting e-government adoption in Saudi Arabia: The role of religiosity

August 2026publication date
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Marketing;
Business and International Management;
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Abstract:
This study developed an integrated model to examine the main factors affecting e-government services adoption. The authors extended the UTAUT model to explore factors affecting citizens to use e-government services. Data were collected from 1,290 citizen and analysed using AMOS. The results indicated that all the variables of UTAUT model have a significant effect on intentions to use e-government services. The results also indicated that perceived awareness and self-efficacy have a significant effect on behavioural intentions. Moreover, religiosity moderates the link between perceived awareness, attitudes, self-efficacy, and behavioural intentions. The study demonstrated the implications and future research directions.
Keywords:
E-Government Adoption; Perceived Awareness; Perceived Self-Efficacy; Religiosity; UTAUT Model

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