#3196. An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps

October 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Social Sciences (all);
Arts and Humanities (miscellaneous);
Developmental and Educational Psychology;
Human-Computer Interaction;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Augmented Reality (AR) technology has been increasingly utilised in mobile shopping apps to enhance consumers’ mobile shopping experiences. Drawing upon the Spatial Presence Theory and the Elaboration Likelihood Model, the current research aims to empirically investigate AR-related factors and their impacts on impulse buying behaviour related factors in the context of AR mobile shopping apps. The data analysis results and findings, along with the implications of this study, are provided in the research.
Keywords:
Augmented reality; elaboration likelihood model; mobile shopping apps; spatial presence theory; urge to buy impulsively

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