#3154. Fun to drive? The dynamics of car manufacturers differentiation strategies

November 2026publication date
Proposal available till 25-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Finance;
Business, Management and Accounting (all);
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More details about the manuscript: Science Citation Index Expanded OR/AND Social Sciences Citation Index
Abstract:
This research examines the differentiation strategies of individual firms and the adoption of these strategies by industry giants. The scholars investigate the issues why some firms decide to move first. The case study involve incumbent car manufacturers and the sustainability transition of the industry. The research highlights that car manufacturers attempt to differentiate through a combination of technological and nontechnological differentiators. A first-mover advantage is particularly evident in differentiation using technology.
Keywords:
automotive industry; differentiation; innovation; strategic management; sustainability industry transition

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