#3142. The proximity between Latin countries regarding customers expectations about the hotel service

October 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Finance;
Business, Management and Accounting (all);
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Contract №3142.1 Contract №3142.2 Contract №3142.3 Contract №3142.4
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2 place - free (for sale)
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4 place - free (for sale)

Abstract:
The article examines whether clients from countries with a supposedly similar culture expect the same size of services, and understand the level of proximity between these countries. The results show that customer service expectations in Latin American countries are not the same, and that there is a low level of similarity or similarity in customer service expectations across countries in the Latin American region.
Keywords:
Cross-cultural management; Cultural distance; Customers expectations; Hotel service; International marketing; Latin countries; Service dimensions; Services

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