#2934. The impact of technological-organizational-environmental (TOE) factors on firm performance: merchant’s perspective of mobile payment from Thailand’s retail and service firms

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript4500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics, Econometrics and Finance (all);
Business and International Management;
Strategy and Management;
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Abstract:
The paper explores the impact of mobile payments on firm performance by developing a model based on the structure of technology, organization and environment (OO structure), including relative advantages, complexity, interoperability, innovativeness, knowledge of mobile payments, critical mass, competitiveness. pressure and external support. The results show that OO factors, including relative advantage, innovativeness, knowledge of mobile payments, critical mass, competitive pressure, and external support, can predict a firm. representation.
Keywords:
Firm performance; Impact; Merchant; Mobile payment; Retail and service firms; Thailand

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