#2933. Estimating green purchase behavior: an empirical study using integrated behavior model in Bangladesh

March 2027publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript5500 $

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Journal’s subject area:
Economics, Econometrics and Finance (all);
Business and International Management;
Strategy and Management;
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Abstract:
This article explores the exogenous effects of experiential attitude towards green (EAG), instrumental attitude towards green (IAG), prohibitive green norms (ING), descriptive green norms (DNG), perceived green control (GPC), and green self-efficacy (GSE). ) on Green Buying Intent (GPI). The results show that all independent variables (EAG, IAG, ING, DNG, GPC and GSE) affect GPI; and SGB, GH and GPI affect GPB. On the other hand, GK and ECPG do not have a significant effect on GPB.
Keywords:
Green behavior; Green purchase behavior; Green purchase intention; Integrated behavior model

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