#2394. The Chief Marketing Officer: an antidote to myopic earnings management practices

October 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript2520 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Marketing;
Places in the authors’ list:
place 1place 2place 3place 4
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Contract №2394.1 Contract №2394.2 Contract №2394.3 Contract №2394.4
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2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
Firms often employ real profit management (REM) techniques, such as reducing advertising costs and running promotions, to meet short-term profit goals. The results show that the presence of the CMO reduces the firms propensity for REM, and that the CMOs ability and willingness to contain REM is dependent on the power of the CEO and the market power of the firm, respectively.
Keywords:
Advertising; Chief Marketing Officer (CMO); Myopic management; Real earnings management; Sales promotion

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