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#12508. Applications of AI in Journalism: The Positive and Negative Experience of Newsrooms in Brazil, the United Kingdom, and China
| October 2026 | publication date |
| Proposal available till | 20-05-2025 |
| 4 total number of authors per manuscript | 5500 $ |
| The title of the journal is available only for the authors who have already paid for |
| Journal’s subject area: |
| Communication; |
| place 1 | place 2 | place 3 | place 4 |
| Free | Free | Free | Free |
| 2350 $ | 1200 $ | 1050 $ | 900 $ |
Contract №12508.1   | Contract №12508.2 | Contract №12508.3 | Contract №12508.4 |
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Abstract:
The purpose of this study was to assess the AI experiences of journalists from three countries (China, Brazil, and the United Kingdom) to determine the impact of socio-demographic factors on their experiences. The application of artificial intelligence in journalism generates interest due to AI’s increased efficiency, accessibility, multilingualism, and multiplatform capabilities. However, the use of AI also causes concerns about ethics and potential job losses. Many academic researchers have examined the impact of AI on journalists and their perception of technology, employing interviews and surveys. The present investigation offers an additional contribution through a quantitative assessment and an attempt to identify key factors influencing the perception of AI. A random sample of 108 journalists from 9 major media outlets in the UK, China, and Brazil was involved to reflect socio-economically, geographically, and culturally diverse regions. Using a 5-point Likert scale, participants rated the influence of generative AI tools on their personal professional practice and their experience using such tools. They were also asked to assess their attitude toward AI on a two-sided scale from -5 to +5 points. In most cases, the scores were overwhelmingly positive: the average values for all demographic groups were above zero. In the analysis of the dispersion and correlation, this study found that only age exerts a considerable impact on the perception of technology (p = 0.41, η2 = 0.09). However, the most significant factors affecting perception are the extent of AI integration into practical applications (p = 0.000, η2 = 0.29), the success of technology implementation, and geographic origin (p = 0.032, η2 = 0.19). A strong and direct correlation was revealed between the perception of technology and both the success of its application and its adoption across diverse tasks. These findings have practical implications, particularly in informing the development of editorial practices for the ethical use of AI, as well as in assessing the implementation of specific AI tools and related technologies.
Keywords:
AI-agents, AI impact, journalistic standards, ethical practices, fake news, technology penetration.
Contacts :
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
The purpose of this study was to assess the AI experiences of journalists from three countries (China, Brazil, and the United Kingdom) to determine the impact of socio-demographic factors on their experiences. The application of artificial intelligence in journalism generates interest due to AI’s increased efficiency, accessibility, multilingualism, and multiplatform capabilities. However, the use of AI also causes concerns about ethics and potential job losses. Many academic researchers have examined the impact of AI on journalists and their perception of technology, employing interviews and surveys. The present investigation offers an additional contribution through a quantitative assessment and an attempt to identify key factors influencing the perception of AI. A random sample of 108 journalists from 9 major media outlets in the UK, China, and Brazil was involved to reflect socio-economically, geographically, and culturally diverse regions. Using a 5-point Likert scale, participants rated the influence of generative AI tools on their personal professional practice and their experience using such tools. They were also asked to assess their attitude toward AI on a two-sided scale from -5 to +5 points. In most cases, the scores were overwhelmingly positive: the average values for all demographic groups were above zero. In the analysis of the dispersion and correlation, this study found that only age exerts a considerable impact on the perception of technology (p = 0.41, η2 = 0.09). However, the most significant factors affecting perception are the extent of AI integration into practical applications (p = 0.000, η2 = 0.29), the success of technology implementation, and geographic origin (p = 0.032, η2 = 0.19). A strong and direct correlation was revealed between the perception of technology and both the success of its application and its adoption across diverse tasks. These findings have practical implications, particularly in informing the development of editorial practices for the ethical use of AI, as well as in assessing the implementation of specific AI tools and related technologies.
Keywords:
AI-agents, AI impact, journalistic standards, ethical practices, fake news, technology penetration.
Contacts :
