#12361. Public “agendamelding” in the United States: assessing the relative influence of different types of online news on partisan agendas from 20XX to 20XX

August 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Public Administration;
Computer Science (all);
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Abstract:
Using Gallup survey data and online news, this study explored the degree to which audiences “meld” agendas from a wide array of news sources for the five most popular issues in the U.S.: the government and politicians, immigration, the economy, race relations, and healthcare. Audiences of varying ideology had agendas that were congruent. Media agendas also appeared congruent, except on the issue of the economy. Conservative news media had a strong influence on audience issue salience. Horizontal (all partisan) and vertical (nonpartisan) media were in a virtual tie for influence among audiences. Conservatives were receptive to issue salience from news media of all types, including liberal media. Liberals did not mirror elite media issue saliences, but were influenced by all other types of media, including conservative media. Moderates were influenced by the entire media landscape. Four out of the five issues studied here showed varying news media influence with no one media group nor ideology owning the agendas of an issue. The exception observed here was the issue of healthcare, which was influenced exclusively by liberal media for all three ideological groups.
Keywords:
agenda setting; Agendamelding; audience issue salience; media issue salience; partisan media

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