#10811. A Students’ Preferences-Based Approach to Select Methods for Detecting and Handling Free-Riding

September 2026publication date
Proposal available till 10-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Education;
Marketing;
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Abstract:
Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face a difficult task when selecting an appropriate method for their course. In this study, we propose a students’ preferences-based approach that supports marketing educators with the selection of methods to detect and handle free-riding.
Keywords:
free-riding; group project; multicultural groups; social loafing; student preferences; teamwork

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