#9960. When citizen science is public relations

September 2026publication date
Proposal available till 25-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Social Sciences (all);
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Abstract:
Amid rising interest in participatory research, some industries have recently begun to practice public relations citizen science (PRCS). Unlike citizen science and crowdsourcing projects that generate raw materials for product development, PRCS benefits capitalist firms primarily by improving their public image and deflecting accusations of causing harm. Three cases illustrate how PRCS works: (1) a growing assortment of citizen science projects associated with Antarctic tourism, (2) an initiative to document biodiversity, linked to Canada’s oil and gas industry, and (3) a study sponsored by Biology Fortified, a nonprofit organization that works to communicate positive information about agricultural biotechnology.
Keywords:
citizen science; corporate knowledge production; corporate social responsibility; polluting industries; public relations; science-market relations

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