#9859. Love in Cyberspace: Self Presentation and Partner Seeking in Online Dating Advertisements of Older Adults

September 2026publication date
Proposal available till 23-05-2025
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Journal’s subject area:
Social Sciences (miscellaneous);
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Abstract:
This qualitative content analysis of a systematically selected sample of 200 heterosexual adults aged 60+ years examined older adults’ self-presentation in online dating ads and what they sought in a partner. Online dating ads were examined from one site for adults of all ages (match.com) and a site specifically geared to older adults (ourtime.com).
Keywords:
content analysis; gender differences; older adults; online dating; relationship formation; self-presentation

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