#9737. Choice perception: Making sense (and nonsense) of others’ decisions

August 2026publication date
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Journal’s subject area:
Psychology (all);
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Abstract:
People constantly and effortlessly acquire information about one anothers decisions and use this information to form impressions (and judgments) of others. We review research on this process of choice perception — how people come to make sense of others’ choices. We suggest that choice perception consists of observers’ inferences about (a) what was chosen, (b) why it was chosen, (c) how (or through what process) it was chosen, and (d) broader impressions about who chose it.
Keywords:
Choice perception; Decision-making; Interpersonal inferences; Judgment; Prediction; Social perception

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