#9709. “We Shall Overcome”: First-Person Plural Pronouns From Search Volume Data Predict Protest Mobilization Across the United States

August 2026publication date
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Journal’s subject area:
Social Psychology;
Clinical Psychology;
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Abstract:
Collective action is a key driver of social and political change within societies. So far, the main factor mobilizing individuals into collective action remains the extent to which they feel identified with a protesting group (i.e., social identification). Although the link between social identification and collective action is well-established, current evidence relies mostly on self-report data. To tackle this issue, we combined real-life protest counts in the United States (20XX–20XX) with online search data (Google Trends) for pronouns indicating a “group” mind-set (first-person plural pronouns; e.g., “we,” “us”).
Keywords:
collective action; first-person plural pronouns; protests; search volume data; social identification

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