#9662. Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model

September 2026publication date
Proposal available till 15-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Social Psychology;
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Abstract:
COVID-19 mitigation strategies have largely relied on persuading populations to adopt behavioural changes, so it is critical to understand how such persuasive efforts can be made more effective. The Elaboration Likelihood Model (ELM) of persuasion allows for the integration of a variety of seemingly disparate effects into one overarching framework. This allows for prediction of which effects are more likely to lead to subsequent behaviour change than others and for generation of novel predictions.
Keywords:
attitudes; COVID-19; Elaboration Likelihood Model; Persuasion

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