#9653. Using choice query to persuade consumers with different construal of self: Purchase uncertainty as a mediator

August 2026publication date
Proposal available till 15-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Social Psychology;
Applied Psychology;
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Abstract:
Queries about choices inviting recipients to reflect on purchase decisions are widely used in advertising. This study adopts purchase uncertainty as a foundation for evaluating how promotional messages designed as choice queries could predispose responses by individuals identifying as either an independent or interdependent self-view.
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