#9529. Romantic Bias in Judging the Attractiveness of Faces from the Back

September 2026publication date
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Journal’s subject area:
Social Psychology;
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Abstract:
People tend to assign higher attractiveness to an individual viewed from the back than head on. This tendency is pronounced when males rate the attractiveness of women. This study investigated reasons for the previously observed gender difference in this bias, focusing on the social relationship between raters (participants) and rated models (stimuli). To manipulate the assumed social relationship, we explicitly instructed participants in advance to rate the front/back view of an opposite-gender individual as a romantic partner (romance-based condition) or as a friend (friend-based condition).
Keywords:
Back-view bias; Facial attractiveness; Gender difference; Social cognition

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