#8919. Ambient lighting alters motivational responses to advertisements for foods of different energetic value

October 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript4500 $

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Journal’s subject area:
Social Psychology;
Experimental and Cognitive Psychology;
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Abstract:
This study examines how variations in lighting impact food choice. We predict that individuals will prefer foods that deliver the most energy while costing the least energy to obtain. The environmental contexts in which one will have to forage alter perceived energy expenditure. Hence, individuals will exhibit greater motivational intensity and preference when exposed to more energy-dense foods in light contexts, but this preference will dissipate in dark contexts.
Keywords:
Ambient lighting; Food advertising; Motivation

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