#8419. Reimagining brief interventions for alcohol: towards a paradigm fit for the twenty first century

September 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Psychiatry and Mental Health;
Medicine (miscellaneous);
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Abstract:
Today, alcohol marketing is everywhere to encourage heavy drinking, thus causing more powerful effects on thinking about alcohol than previously. Consequently, brief intervention programmes alone no longer can contribute meaningfully to the improvement of population health relating to alcohol. It requires major innovations and paradigm shifts. This paper suggests integrating brief interventions with digital content, emphasising meso-level social processes based on material that people want to share, and seeking synergies with macrolevel population and media.
Keywords:
alcohol marketing; alcohol misuse; brief interventions; Alcohol Screening and Brief Intervention; social influence; moralization; targering; public health; normalising discussion of the experience of alcohol problems

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