#7781. Customer purchase intention towards dairy products: An empirical study through SEM

October 2026publication date
Proposal available till 26-05-2025
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Journal’s subject area:
Engineering (miscellaneous);
Strategy and Management;
Mechanical Engineering;
Information Systems and Management;
Management Science and Operations Research;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
The research paper attempts to understand the various parameters leading to customer purchase intention toward the dairy products. The study paper draws its insights and conclusions by using exploratory factor analysis (EFA) followed by incorporating confirmatory factor analysis (CFA) statistical technique along with using structural equation modeling (SEM).
Keywords:
Customer purchase intension; Customer satisfaction; Customer services; Indian dairy industry; Perceived price; Perceived quality; Products packaging

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