#7762. What makes consumers willing to pay for carbon taxes–A view of terror management theory

October 2026publication date
Proposal available till 25-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Industrial and Manufacturing Engineering;
Environmental Engineering;
Environmental Chemistry;
Renewable Energy, Sustainability and the Environment;
Places in the authors’ list:
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
The growing exasperating effect of climate change calls for an immensely augmented decline of carbon dioxide (CO2) emissions in all aspects of human life. Marketers have increasingly employed different strategies in attempt to change consumer behavior having a pivotal role in diminishing CO2 emissions. Yet, little work has been done to investigate the influencing factors that can develop sustainable consumption patterns. Drawing on Terror Management Theory (TMT), this research attempts to explore the relationships between omnipresent fear of death and consumers’ willingness to pay for carbon emissions.
Keywords:
Carbon offset; Carbon tax; Mortality salience; Self-esteem; Terror Management Theory; Willingness to pay

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