#7226. Differences in perception, understanding, and responsiveness of product design between experts and students: an early event-related potentials study

November 2026publication date
Proposal available till 25-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
Engineering (all);
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More details about the manuscript: Arts & Humanities Citation Index OR/AND Social Sciences Citation Index
Abstract:
This study compares the experts and the novices to investigate their information processing in dealing with the different degrees of recognition of shape-match stimulus by measuring the event-related potentials. They were recorded while 20 designers and 20 novices made shape-match judgments for table and chair sets. The results show that the experts had fewer agreements than the novices. The experts comprehended the content in their familiar field, and inferred the complex design structure to the abstract level to show the hierarchical association of the knowledge structure. However, novices could not clearly understand the different and varied structures, and could only speculate from the limited information presented in existing problems. This study infers that the designers showed stronger expert performances, and were more capable than ordinary people in recognizing novel objects from bizarre entity arrangements as familiar ones.
Keywords:
Erps; Expertise; N170; VPP

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