#6198. Imagining 5G: Public sense-making through advertising in China and the US

September 2026publication date
Proposal available till 13-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Communication;
Media Technology;
Computer Networks and Communications;
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Abstract:
This study initiates a line of research on how the fifth generation of wireless infrastructure (“5G”) is being imagined through media portrayals—in this case through advertising. At the time of this writing, 5G is not yet widely available, however the media is saturated with narratives about how it will revolutionize everyday life. Drawing from the social imaginaries and media infrastructures traditions, this textual analysis examines the social shaping of 5G through advertisements from leading telecoms in leading markets, including China and the United States.
Keywords:
5G; augmented reality; infrastructure studies; internet of things; smart cities; smart homes; social imaginary; virtual reality; wireless networks

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