#6055. The Rise of the Roboid

July 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Philosophy;
Social Psychology;
Computer Science (all);
Electrical and Electronic Engineering;
Control and Systems Engineering;
Human-Computer Interaction;
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More details about the manuscript: Arts & Humanities Citation Index or/and Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
The aim of this paper is to analyze a new phenomenon that is emerging in the field of social robotics, which we name as “roboid”. The roboid is a robot that is still at the prototype stage but claims to be fully functioning. We argue that the roboid has been created to handle a new phase between the prototyping and the commercialization of robots. In this intermediate phase, a wide-spread promotional campaign is organized by robot producers, with the purpose of understanding the desires, needs, and suggestions of potential customers. We present the first case of a a highly human-like roboid named Sophia. We carried out the visual analysis of the content and the content-agnostic factors of a selection of 15 videos uploaded on YouTube on the social robot Sophia and a qualitative analysis of the textual component of these videos to investigate a selected part of the promotional campaign on Sophia. Furthermore, on the 23,810 comments that users have posted on these videos, we applied quantitative analysis to explore the observers’ opinions about Sophia.
Keywords:
Communication; Roboid; Robot promotional campaign; Sentiment analysis; Social robots; Sophia

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