#5694. Revisiting the privacy calculus: Why are consumers (really) willing to disclose personal data online?

August 2026publication date
Proposal available till 23-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Computer Networks and Communications;
Electrical and Electronic Engineering;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
With the digital age, businesses are increasingly collecting consumers’ data, which is raising privacy issues. Existing research has been dominated by the rational-based privacy calculus theory, which overlooks the role of irrationality and contextual factors. This study accounts for the influence of both rational (benefits and costs) and irrational (habits) factors in the disclosure decision-making process, while considering the moderating role of context sensitivity.
Keywords:
Benefits; Context sensitivity; Data disclosure; Habits; Privacy calculus; Privacy concerns

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