#5418. Fostering student engagement in blended courses: A qualitative study at the graduate level in a business faculty

August 2026publication date
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Journal’s subject area:
Education;
Strategy and Management;
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Abstract:
Blended courses, which combine face-to-face and online learning experiences, are showing substantial growth in higher education. Such a course modality has also been identified in the literature as a favorable ground for increasing student engagement and accordingly, diverse learning outcomes. Although the importance of the instructors role in a blended course is recognized in the literature, little research has studied instructional strategies in this course modality, particularly in relation to student engagement. This qualitative case study explores the instructional strategies that foster student engagement in graduate level blended courses in a business faculty. Semi-structured interviews of eight instructors were conducted, and information gathered was complemented by content analysis of the course plans and web portals.
Keywords:
Blended learning; Business faculty; Higher education; Instructional strategies; Student engagement

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