#5290. Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification

August 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Organizational Behavior and Human Resource Management;
Marketing;
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Abstract:
The Novel Coronavirus (COVID-19) pandemic has had tremendous and swift effects on organizational change. This study examined how organizations can leverage leadership and employee resources to facilitate positive change outcomes. Drawing from the self-concept based motivational theory of charismatic leadership and substitutes for leadership theory, the current study proposed a theoretical model connecting top leaders’ charismatic rhetoric, employees’ affective commitment to change, and employees’ turnover intention. Furthermore, the study investigated contingencies that may modify the relationship between leadership communication and followers’ outcomes.
Keywords:
Affective commitment; Change communication; Charismatic rhetoric; Leadership communication; Organizational identification; Turnover intention

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