#5289. The relationship between public-relations and journalists in WhatsApp technology

August 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Organizational Behavior and Human Resource Management;
Marketing;
Places in the authors’ list:
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2 place - free (for sale)
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4 place - free (for sale)

Abstract:
The concept of give and take is well-rooted in the relationship between journalists and public relations (PR). But despite the importance of the concept to the success of their bond, the concept is slightly tested through a modern technological point of view. This study examines the way PR and journalists, are simultaneously give-and-take on IM (Instant Messaging) technology. It appears that this sort of technological platforms continually awakens the consequence of collegiality at work. They nourish a new type of voluntary professional dialogical communities.
Keywords:
Dialogue; Give-and-take; Instant messaging; Journalism; PR; WhatsApp technology

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