#5286. Communicating Resource Scarcity and Interpersonal Connection

August 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Applied Psychology;
Marketing;
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Abstract:
Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies – including perceptions of couples planning their wedding – demonstrate that using time scarcity as an excuse (e.g., “I don’t have time”) is less effective than using money scarcity as an excuse (e.g., “I don’t have money”). These effects are driven by the perceived controllability of these resources: Consumers accept that the availability of financial resources may be less subject to personal control than the availability of time.
Keywords:
Communication; Interpersonal relationships; Money; Time

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