#5284. Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli

August 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Applied Psychology;
Marketing;
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Abstract:
Sensory cues are often encountered sequentially (rather than simultaneously) in retailing, food packaging, and other consumption contexts. While prior studies on effects of sensory cues have examined scenarios where the sensory cues are encountered simultaneously, this research takes the novel approach of examining order effects of different sensory cues encountered sequentially. Specifically, four experiments examine the effects of sequentially encountered visual and olfactory sensory cues on food taste perception. We theorize and find empirical evidence that an olfactory cue benefits from first encountering a visual cue, but not vice versa.
Keywords:
Cross-modal effects; Food taste perception; Olfaction; Sensory marketing; Sequential order effects; Visual

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