Articles for sale

#5252. Defending the rules: How exposure to immoral behavior influences the boundary preference

August 2026	publication date
Proposal available till	12-05-2025
4 total number of authors per manuscript	0 $

The title of the journal is available only for the authors who have already paid for

Journal’s subject area:

Marketing;

Places in the authors’ list:

place 1	place 2	place 3	place 4
Free	Free	Free	Free
2350 $	1200 $	1050 $	900 $
Contract №5252.1	Contract №5252.2	Contract №5252.3	Contract №5252.4

1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
This research investigates how exposure to immoral behavior affects boundary preferences. Across five experimental studies with diverse types of immoral behavior, products, and measures of boundary preference, we show that exposure to immoral behavior increases the preference for a product with a bounded design over a product with an unbounded design—an example of compensatory consumption. The effect is mediated by a heightened desire for control. It is eliminated when the immoral behavior has been punished by an external agent and among consumers with a low chronic desire for structure. Depending on the products available, exposure to immoral behavior can also lead to consistent consumption: an increase in the preference for a product with an irregular design, which matches the momentary feeling of lacking control. We demonstrate consumers with a high (low) chronic desire for structure gravitate toward compensatory (consistent) consumption following exposure to immoral behavior, providing implications for targeted marketing.
Keywords:
Affordance; Boundary preference; Compensatory consumption; Desire for control; Immoral behaviors

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