#5240. A study on the influencing factors of value co-destruction behavior in tourism interaction from the perspective of customer subjective fitting

August 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Tourism, Leisure and Hospitality Management;
Marketing;
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Abstract:
Based on a systematic literature review of value co-destruction in tourism industry and on the analysis of person-environment fit theory, this paper constructs a conceptual model of surface-level fit and deep-level fit factors and value co-destruction behavior. The structural equation model analysis of the data of 369 valid questionnaires found that deep-level fit factors, including communication style differences, knowledge base compatibility and goal congruence, have significant impacts on value co-destruction behavior, while the effects of surface-level fit factors are not significant. The research conclusions have certain enlightening significance for tourism enterprises to intervene in value co-destruction behavior.
Keywords:
communication style differences; deep-level fit; goal congruence; interaction orientation; knowledge base compatibility; person-environment fit theory; surface-level fit; task orientation; tourism interaction; Value co-destruction behavior

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