#5218. Radical circles and visionary innovation: Angry birds and the transformation of video games

September 2026publication date
Proposal available till 08-06-2025
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Journal’s subject area:
Strategy and Management;
Management of Technology and Innovation;
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Abstract:
Radical circle is an innovation approach, alternative in comparison to innovation teams and innovation communities, superior to these when detailed managerial guidance is not readily available because of high uncertainty, high ambiguity, or both. Through an empirical case analysis of Angry Birds, the video game, we strengthen earlier radical-circle research findings on how a common sense of malaise with a current situation and dominant visions sometimes a small group of creative individuals meaningfully together, each volunteering to contribute much to change situation and dominant meaningfully vision.
Keywords:
brand; community; ecosystem; innovation; radical circle; team; video game; vision

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