#5208. Taking Sigmund Freud to the Guggenheim: the religio-erotic production of Frank Lloyd Wright

September 2026publication date
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Journal’s subject area:
Management of Technology and Innovation;
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Abstract:
In this essay, using both psychoanalysis and institutional logics I consider the sources of one of Frank Lloyd Wright’s extraordinary new architectural forms, the Guggenheim Museum first designed in 1943–1944. In my explanation of this innovation, I focus on Wright’s institutional habitations and investments as sources of his design. In this essay, I explore the ways in which the bodily meanings of the architect are materialised within this innovative architecture. To think about the relationship between these two meaningful bodies–that of the architecture and this architect–I draw on psychoanalytic and feminist theory as well as institutional logics. I consider the Guggenheim as a kind of gender performance.
Keywords:
culture; feminist theory; Frank Lloyd Wright; innovation; Institutional logics; psychoanalysis

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