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#5164. Rapid validity testing at the front end of innovation
| August 2026 | publication date |
| Proposal available till | 07-06-2025 |
| 4 total number of authors per manuscript | 0 $ |
| The title of the journal is available only for the authors who have already paid for |
| Journal’s subject area: |
| Strategy and Management; Management of Technology and Innovation; |
| place 1 | place 2 | place 3 | place 4 |
| Free | Free | Free | Free |
| 2350 $ | 1200 $ | 1050 $ | 900 $ |
Contract №5164.1   | Contract №5164.2 | Contract №5164.3 | Contract №5164.4 |
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
To efficiently and effectively reduce the uncertainty inherent in the front-end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, and pretotyping. In this research, we propose rapid validity testing (RVT), in which we conceptualize and harmonize existing approaches toward a unique and comprehensive set of front-end activities necessary to reduce uncertainty and equivocality inherent to this phase and enable planned flexibility. We argue that organizations implementing RVT also increase the probability of achieving innovation outcomes of superior quality on time and within budget. Drawing on multirespondent data collected from 1022 informants in 129 firms, we find empirical evidence that organizations implementing the RVT approach in their innovation activities achieve higher performance of their innovation programs, and that the performance relevance of RVT depends upon technological turbulence and the organizations long-term orientation and risk propensity. Our findings highlight that organizations indeed not only benefit from RVT but also challenge the notion of a one-size-fits-all approach to the front end of innovation.
Keywords:
Environmental turbulences; experimentation; formalization; front end; innovation process; organizational culture; planned flexibility; prototyping; rapid validity testing
Contacts :
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
To efficiently and effectively reduce the uncertainty inherent in the front-end of innovation processes, recent literature emphasizes new approaches that facilitate rapid knowledge generation and learning such as design thinking, lean innovation, and pretotyping. In this research, we propose rapid validity testing (RVT), in which we conceptualize and harmonize existing approaches toward a unique and comprehensive set of front-end activities necessary to reduce uncertainty and equivocality inherent to this phase and enable planned flexibility. We argue that organizations implementing RVT also increase the probability of achieving innovation outcomes of superior quality on time and within budget. Drawing on multirespondent data collected from 1022 informants in 129 firms, we find empirical evidence that organizations implementing the RVT approach in their innovation activities achieve higher performance of their innovation programs, and that the performance relevance of RVT depends upon technological turbulence and the organizations long-term orientation and risk propensity. Our findings highlight that organizations indeed not only benefit from RVT but also challenge the notion of a one-size-fits-all approach to the front end of innovation.
Keywords:
Environmental turbulences; experimentation; formalization; front end; innovation process; organizational culture; planned flexibility; prototyping; rapid validity testing
Contacts :
