Articles for sale

#5152. Credit card churning customers, endowed loyalty, and protestant work ethic

July 2026	publication date
Proposal available till	23-05-2025
4 total number of authors per manuscript	0 $

The title of the journal is available only for the authors who have already paid for

Journal’s subject area:

Management of Technology and Innovation; Strategy and Management;

Places in the authors’ list:

place 1	place 2	place 3	place 4
Free	Free	Free	Free
2350 $	1200 $	1050 $	900 $
Contract №5152.1	Contract №5152.2	Contract №5152.3	Contract №5152.4

1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
There is scant research that examines the effect of credit card churning customers (as a type of endowed loyalty) compared to earned loyalty program customer perceptions. Additionally, this research identifies a critical variable to better understand cross-customer comparisons, protestant work ethic (PWE). Study 1 uses an exploratory qualitative approach to gain insights into this phenomenon, specifically identifying the unique variable of PWE. Study 2 uses a 2 (self: earned vs. endowed) ? 2 (other: earned vs. endowed) ? 2 (PWE) quasi between-subjects experiment. Results find that anger mediates the three-way interaction effects to attitudinal loyalty intention, but it was only valid among low PWE customers. This study contributes to the social comparison theory and loyalty literature by introducing the impact of loyalty status acquisition methods. Practically, this study results urge credit card companies and associated hospitality firms to be aware of churners and propose implications to minimize the negative effects.
Keywords:
anger; attitudinal loyalty intention; earned loyalty; Endowed loyalty; loyalty program; protestant work ethic

Contacts :