#5097. The fabrics of machine moderation: Studying the technical, normative, and organizational structure of Perspective API

July 2026publication date
Proposal available till 17-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Library and Information Sciences;
Computer Science Applications;
Information Systems;
Information Systems and Management;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Over recent years, the stakes and complexity of online content moderation have been steadily raised, swelling from concerns about personal conflict in smaller communities to worries about effects on public life and democracy. To add to our understanding of concrete instances of machine moderation, this article examines Perspective API, a system for the automated detection of ‘toxicity’ developed and run by the Google unit Jigsaw that can be used by websites to help moderate their forums and comment sections. The analysis proceeds in several steps. First, we present our methodological strategy and the empirical materials we were able to draw on, including interviews, documentation, and GitHub repositories. The next section discusses two conflicting organizational logics within the project, paying attention to both critique and what can be learned from the specific case at hand. The opposition between ‘human’ and ‘machine’ in speech moderation obscures the many ways these two come together in concrete systems, and suggest that the way forward requires proactive engagement with the design of technologies as well as the institutions they are embedded in.
Keywords:
Algorithmic content moderation; Google Jigsaw; machine learning; moral engineering; Perspective API; platformization

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